Since its initial launch, the channel's target demographics animal lovers which are children and family audiences during morning and daytime, and for mature audiences during primetime and late night. ![]() The channel was originally a joint venture with BBC Studios, and favored educational programming such as nature documentaries. First established on June 1, 1996, the network is primarily devoted to series and documentaries about wild animals and domestic pets. ![]() Animal Planet (stylized as animal planet) is an American multinational pay television channel owned by Discovery, Inc.
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